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Sebastian Asselbergs -> RE: Due Diligence (October 8, 2007 10:04:01 AM)
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Cam, that is very hard to say. In Ontario, there are so many variables determining clinic visits. On one of our city streets here, we have 4 - yes, FOUR! - PT clinics in a 1/4 kilometer stretch. One is private/OHIP mix, one is very heavily sports-oriented and has two sports-MDs attached (not owners) with their own offices, one is sports/acup oriented, one has PT and OT - and all are doing alright..... I am down the road from a more assembly-line LARGE clinic - and both of us are doing fine. Barrie has 125,000 people and our PT clinic number is, I think, 14 excluding the hospital-PT dept. Success is obviously NOT just related to location and population; it is related to quality of care, your SECRETARY (the first contact of anyone calling - the most important selling aspect of all!), your geographical location and ease of access, your target group of patients etc etc. When you settle in an area with a lot of bsinesses, it pays to simply visit their HR dept. or health=and-safety people to let them know they now have a handy close-by option for their workers - less loss of time etc. No clear answers, but really, you need to set your PT goals high - your financial goals realistically low in the beginning - and your marketing goals fully focused on quality! Not on gizmos, not on "we do everything best", but on quality PT. Now, DON'T set up next to me! [:D]
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