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webrehab -> Here to Help (May 3, 2005 7:12:00 PM)

I have been in private practice for 10 years. My partner and I have 4 practices.

I would be happy to consult with anyone on any quesions they have through this forum.

Communicating with each other will increase the odds of success. Colleagues in my area are often very willing to share their thoughts.

David Straight, MPT, OCS, CSCS



PTA378 -> Re: Here to Help (May 8, 2005 5:13:00 PM)

David
Please don't go anywhere, I may have someone that has some questions to ask you if I can ever get him to sit down long enough to sign up with rehabedge.com.



webrehab -> Re: Here to Help (May 15, 2005 6:57:00 PM)

Just let me know how I can help.



JSPT -> Re: Here to Help (May 17, 2005 1:37:00 PM)

Hi David,

Thanks for the offer; I'll take you up on it! I am not a practice owner but the clinic manager and solo PT at a small clinic which is owned by a group with about seven clinics in our area.

I'd like to hear about your favorite/most effective techniques for getting new patients.

Do you start with physicians? How about newspaper/radio/TV ads? I have lots of ideas, but would like to know which seem to generate the most new patients.

Thanks in advance.



jma -> Re: Here to Help (May 17, 2005 3:05:00 PM)

Hello,
I beleive there was an article in the ADVANCE that talked about how one can obtain more patients. I think it was more marketing.



james097 -> Re: Here to Help (May 17, 2005 4:42:00 PM)

Read "How to Guarantee Professional Success"
715 Tested,Proven Techniques for Promoting your Practice, by Eugene J. Hameroff and Sandra Nichols. ISBN 0-930686-18-7
The Introduction begins,Years ago,a professional received his degree, started his own practice, went to work for a firm or joined a practice with senior colleagues, and was on his way to a career. Advertising and public relations would certainly not be acceptable.
But how times have changed....

For my first practice I was allowed by my PT assoc. a one time local newspaper advert one column wide by not more than two inches deep.
Yellow pages were restricted to one line,no dark print.
Jim McGregor



webrehab -> Re: Here to Help (May 29, 2005 9:21:00 PM)

You have to meet the doctors in the community of course! Differentiate yourself - there are dozens of ways to do this. Niche practices, location, hours, day care, specialties, evidence-based practice, outcomes, patient satisfaction, etc. etc. As James, said there are many ways to do this.

Internal marketing - make sure you staff knows your strengths and when they come in contact with a potential patient, they have to tools to get them to you the provider.

Retention marketing - empower your patients with information about what you do. Don't depend on the physician to initiate the next referral, rather educate them and the physicians about what you do.

Every communcation with someone is an opportunity to express your passion. Using your judgment as to when the time is right will come with experience.

It is a game of numbers though and the more you network, the greater your chance of success.

Good luck.



Nicole Matoushek PT MPH CSHE CEES -> Re: Here to Help (June 1, 2005 5:42:00 PM)

I was just reading this thread about marketing your services in order to increase your patient referral volume. Although I specialize in worker rehab and ergonomics, marketing our therapy professional services is pretty much the same across the board, no matter what practice setting you are in.

A couple of strategies for successful marketing, in addition to the ones mentioned above include:

1) Know your products and services.
2) Identify the market need.
3) Identify potential referral sources and key referral sources.
4) Identify the marketing strategies that you wish to employ.
5) Utilize the 4 Ps of marketing.
6) Use of cost savings ratios can be beneficial in presenting how your services are different and a better value than your competitors'.
7) Use service proposals.
8) Apply successful negotiation to provider contracting.
9) Networking and advertising.


Just as an FYI, I have an entire online training course for therapy professionals on marketing and selling ergonomics and worker rehab services. Althought the first section focuses on the programs and services in the ergonomics and worker rehab niche of therapy, the rest of the training module is all about successful marketing of therapy services, marketing strategies, market planning, identifying target referral sources, maximizing reimbursement with the various reimbursement types, contract negotiation, contract concerns, direct and indirect costs, service proposals and how to calcluate and demonstrate cost savings with your services..all to help you obtain more referrals for your services and turn your marketing efforts into revenues by closing the deal.

If you would like more info, please feel free to contact me directly or visit my website, [URL=http://www.workinjuryconsultants.com]www.workinjuryconsultants.com[/URL] or [URL=http://www.ergorehabinc.com]www.ergorehabinc.com[/URL]


GOOD LUCK!!
Truly,
Nicole Matoushek, MPH, PT
[URL=http://www.ergorehabinc.com]www.ergorehabinc.com[/URL]



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