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Marketing your practice
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Marketing your practice - January 8, 2001 7:10:00 PM
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JHarszy
Posts: 1
Joined: January 8, 2001
From: Maryland Heights, MO,USA
Status: offline
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I am working for a small private practice outpatient orthopedic clinic in St. Louis. I would like some interesting and strategic tips to market our facility and services to local MDs. Possibly through internet? meetings? services that sell the physician? Things that get noticed?
Any ideas would be appreciated...you can post them or e-mail them to me...I would appreciate it.
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Re: Marketing your practice - January 9, 2001 7:42:00 AM
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Ron
Posts: 105
Joined: January 8, 2001
Status: offline
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We just established a "walk in clinic". A designated time each day that they can send immediate referals that will get the attention of a PT without delay. Also established "chart rounds" One time per week a therapist arrives at the office with notes,treatment plans of current patients. Doctors rotate through and patient care is discussed.
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Re: Marketing your practice - January 11, 2001 7:17:00 PM
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edilling
Posts: 139
Joined: January 10, 2000
From: pullman,wa,usa
Status: offline
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Every couple of months I send a copy of some recent literature to some docs with some explanation of how the test or procedures are incorporated into out practice. The last one was an article about the active compression test to find labral tears of the glenohumeral joint that I sent to the local orthopods. They probably don't read the letter but it reminds them about PT and our clinic and that we keep up to date.
We have sponsored lunchens with the office staff of several medical clinics and ours to facilitate communication and hopefully speed authorizations ...
Because we are part of the local hospital, one of the PT's regularly checks in at surgery in the morning to do rounds with the orthopods.
We will occasionally accompany a patient on their follow-up to their physician (if it is a particularly difficult or interesting case)
We publish a "newsletter" with articles written by staff every 2-4mo which we distribute in the medical clinic waiting rooms (with permission of course).
We buy an ad in the local newspapers "Ask a professional" section and each PT takes a turn in writing a brief answer.
I would love to here some more ideas.
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